The new way of integrated business thinking is fully based on trust and must respond to customers new, often unmet and frequently changed needs and enable them to achieve their desired outcomes. The Customer Experience (CX) philosophy has shifted to a new level of Life Experience (LX). Where we strive for a better life for all of us.
LX is very much a new category of business and leadership that savvy CEOs and their leadership teams will embrace as we move deeper into the coming decade.