Some people equate conversational marketing with live chat – something that’s been around for a while. But it’s much more than that. Conversational marketing isn’t about a single tool. While Facebook Messenger, Slack, SMS, email, and others allow conversations to happen, this is about the changing communication preferences of consumers that in turn, should change how you view one-to-one conversations.
Conversational marketing isn’t new — we have conversations every day. So why wouldn’t we use tools that optimize conversations for business?