Market research delivers statistics and knowledge. Smart consumer insights deliver the same, but tend to come with recommended actions that will help you amplify the company’s growth. Combine this with behavioural and transactional data and you have a full view of your customers needs and wants.
Long story short, research tells us what is happening, whereas consumer insights tell us why it’s happening, and will allow us to make changes to our business in order to improve customer satisfaction, customer retention, and increase the bottom line. Now if we ad our future insights on your customer of tomorrow and way beyond we can create a future growth customer roadmap to create a life journey in stead of a standard customer journey.