The digital explosion has forced CIO and CMO to work more closely together. A new and improved way of collaborating is required and the increasing demand for speed and agility are causing frictions. Where the marketers need fast-adapting technologies, for IT this might mean a massive change in their current technology landscape.
During our sessions we will share our experiences, pitfalls and insights on how to make sure that business outcomes and IT expectations are well aligned in order to make sure the company reaches its goals and objectives in this fast changing world.