The marketing communications business has shifted severely the last years. Due to changing customer behavior and the rise of social media, the distrust people have towards governments and businesses, the unmet expectations of what brands should do and the uncertainty of what the future holds.
Channel strategy has exploded and many brands struggle to find the right balance between investment and ROI. The marketeers job has become more and more complex and time consuming, agencies are struggling with giving a holistic and detailed view at the same time. At &KOO we believe in the power of entrepreneurship and therefore our ecosystem of communications partners create together an unbeatable strong force for the new communication era.