&KOO Group

Marketing & Communications

The marketing communications business has shifted severely the last years. Due to changing customer behavior and the rise of social media, the distrust people have towards governments and businesses, the unmet expectations of what brands should do and the uncertainty of what the future holds.

Channel strategy has exploded and many brands struggle to find the right balance between investment and ROI. The marketeers job has become more and more complex and time consuming, agencies are struggling with giving a holistic and detailed view at the same time. At &KOO we believe in the power of entrepreneurship and therefore our ecosystem of communications partners create together an unbeatable strong force for the new communication era.

‘Business as usual is not an option.
Let’s change it and disrupt it for the better.’

WE PROVIDE 6 MARKETING COMMUNICATION SERVICES

Integrated campaigns

We create purposeful work that works for your audience and your business. Creativity is key. It connects people with the entire brand experience. So does trust and honesty. We strive to create work that adds value to people’s lives, not noise.

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Content Marketing

Today content has become one of the most important parts of communications. A strong content and CRM strategy and execution can make the difference for any organization and create a strong connection with the customer beyond the obvious. Your brand purpose and actions need to resonate on all customer levels. We take content en CRM beyond the obvious.

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Digital & performance marketing

From creating performant websites to lead nurturing, to SEA and SEO, to remarketing and marketing automation: we create the best performant digital strategy and execution that fits your marketingmix and objectives. Our &Koo experts are business accelerators offering high-performing digital products and services.

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Influence Marketing

Social media and influence marketing is in constant change and so are our experts. Our strength is our entrepreneurs: a competent knowledgeable mix of social creatives and social strategists with a proven track record in building social value on all levels.

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Branding and experiental design

We explore the junction of design, art and experience. We go beyond a visual identity. We want to create a brand experience that speaks to the heart and mind. By combining the right digital and physical design elements, we create unexpected experimental designs and installations to create a unique brand setting people will want to live, share and engage with.

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Conversational Marketing

Conversational marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience. It builds relationships and creates authentic experiences with customers and buyers. Different voice assistants like chatbots, Siri, Alexa, Cortona or Google Assistant will become essential parts in your marketing mix.

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