CASE: ORANGE – LEAD AGENCY: BOSON
While video marketing isn’t a new concept, how a marketing team goes about building their strategy is always changing. Thanks to the popularity of social media, marketing teams are looking to turn their video marketing efforts to increase overall engagement on each of their social media platforms.
Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience. The idea is to keep audience members engaged with the brand in a way that’s simple and easy to digest.
End of 2020, Orange asked us to clean-up their YouTube channel. We SEO-optimized video’s. We created a new visual identity. And finally, all that was left was creating a smashing channel intro video. We came up with a script and produced the video. All was shot in 1 day. During Covid. In wintertime. With all the doors and windows open wide… In a huuuuge hangar … facing Northside …
Bioplanet is the ideal bio supermarket for people who want to eat well while simultaneously respecting the environment. In January 2021, they wanted to launch a social campaign about good intentions that could boost our health and the planet. BOSON came up with a concept produced a series of inspirational posts around healthy and original food choices, sustainable products and zero waste solutions.
CASE: BIOPLANET – LEAD AGENCY: BOSON