We are strategy consultants who believe that every business decision needs to be driven by consumer understanding. We bring the consumer’s voice to your boardroom by connecting company decision makers with relevant consumer insights.
The Consumer’s Voice In Your Boardroom
We guide companies
from consumer understanding …
to future proof strategy …
to pragmatic execution.
Over the course of the last 3 years I have been working on multiple projects with the True North team. They are my #1 strategic partner because of their ability to balance business understanding and delivering solutions with a hands-on, creative no-nonsense touch to it.Sabine Vanderveken, Marketing Director Lunch Garden
With our help, executives can leverage consumer understanding to solve today’s business challenges.
We have helped companies
- define their branding and positioning
- go direct-to-consumer
- increase loyalty and retention
- find new revenue streams through corporate venturing
- finetune their retail and omnichannel strategy
We gather consumer insights through our proprietary qualitative and quantitative methods: the Consumer Board and BCC research. The Consumer Board is our consumer engagement platform that connects company decision makers with real-time and continuous market feedback. Our BCC (business challenger compass) research is used to gauge consumer sentiment and validate business assumptions.
Strategy Consulting / Branding & Positioning / Consumer Research / Loyalty / Channel Strategy / Corporate Venturing / Retail Strategy
We bring the consumer’s voice to your boardroom. We make your strategy work.